About us

Darwin's leading drink wholesaler

Today, Bullseye Trading is a market leader in drinks distribution, with more than 500 product lines and 17 full-time employees in its Darwin headquarters.

Our clients are anyone who sells a drink—cafes, service stations and mini marts to Darwin’s top restaurants—and they’re located right across the Top End, including Arnhem Land, Jabiru, Mataranka and into northern WA.

Our four sales reps look after some 40 clients a day—Territory businesses that trust Bullseye Trading’s local knowledge.

We're your competitive advantage

Unlike our national competitors, all our customers see somebody from Bullseye—every week. There’s nothing automated, no messages, no phone orders here. You’ll deal with real people who have real answers and suggestions for your business.

Our 500-strong product range means our clients can get most things from us in one place. Other suppliers can’t supply the range we can, and we’re adding new products all the time.

And unlike other suppliers, we also have the full backing of our manufacturers.

Flexible terms that work for you

Another way we add value for our clients is our flexibility. If we supply you with a fridge, you can tailor the Bullseye products you put in it to suit your customer demographic. You won’t be dictated to. We’ll help you stock the products your customers will buy, not what will make the biggest difference to our bottom line.

As a Bullseye customer, that means if something’s not moving, we can change things around. We’ll give you something else to try. Bullseye looks after our clients long term, and that’s a huge point of difference for our clients.